2023 Author: Cody Thornton | [email protected]. Last modified: 2023-06-06 02:02
The Porta Genova market, brought to Milan from Expo 2015 in an area of 15 thousand square meters in the Navigli area, and closed for having accumulated over 1 million euros of debt, complete with foreclosure of assets by bailiffs, has nothing to do with the Metropolitan Market of Porta Susa in Turin.
Or better, Andrea Rasca, creator of the format Metropolitan Market, had granted the trademark a Qualitalia, the special purpose company that managed the Porta Genova space on behalf of Unaproa (Roman consortium that brings together 125 organizations of fruit and vegetable producers).
But be careful, only for the semester of the Universal Exposition, and already at the end of August it was about the withdrawal, as then actually happened on October 30, 2015.
"Metropolitan Market has nothing to do with the crisis in the Porta Genova market, indeed, even my company is a creditor of some tens of thousands of euros towards Qualitalia".
Scrape he explained that he and his ten associates had a consulting contract with Qualitalia, aimed at finding quality producers and organizing events within the area. Services that, in fact, have never been paid for.
And this is because, according to the entrepreneur, the results achieved during the Expo (2.5 million visits and average monthly turnover of € 1.8 million) were not repeated later.
Rasca declares himself betrayed by the company Qualitalia but relaunches the idea - together with a dozen creditors we have a project to put it back on its feet. We are looking for a negotiation ground”.
The granting of Porta Genova with state Railways (owner of the area) can be extended by 12 months, in the face of an economically sustainable project.
Reached by telephone by Dissapore, Andrea Rasca also confirms the good performance of the Metropolitan Market from Porta Susa in Turin, another area redeveloped since the arrival of the Metropolitan Market.
"The Turin initiative confirms the goodness of the general idea of the Metropolitan Market - concludes Rasca - even in a difficult market like the Turin square. Through a selected Street Food offer and tasting and entertainment events, we are carving out an important space in the city ".