Video: Beer Master: oh no, the talent on Italian craft beer arrives
2023 Author: Cody Thornton | [email protected]. Last modified: 2023-11-26 19:13
Certainly we weren't there in fervent anticipation, but given the weather, it had to happen sooner or later. Yes, Italy will soon have its first themed TV talent craft beer, and indeed, the filming of Beer Master, this is the name of the program, began on 10 May in the province of Padua.
Precisely in the headquarters of the Dieffe Academy of Professions in Noventa Padovana, where the first qualification in Europe was born among the first institutes in Europe to have a qualification as a master brewer.
In competition, 12 micro-breweries from all over Italy will compete as the best talent in beer preparation.
The talent, which will air in the autumn, hosted by Alice Mangione of Colorado Cafè with Leo Zannier and Luna Cascardo, will test the master brewers with challenges and elimination tests.
The experts called to interpret the role of judges, newcomers Cracco, Bastianich, Barbieri and Cannavacciuolo of beer are Maurizio Maestrelli (journalist, the only Italian representative in the prestigious British Guild of Beer Writers), Andrea Turco (well-known blogger of Chronicles of Beer), Danjiel Lovrecic (ambassador of Heineken Italy and Orval) e Vincenzo Vottero (chef with a beer vocation of Antica Trattoria del Reno in Bologna).
Just like at Masterchef, each episode will be enriched by the presence of a special guest.
Designed by Giorgio Vignali of Le Terrazze, Beer Master will be visible in a national network, confidential negotiations are underway in this regard.
Beer Master arrives to celebrate beer that has reached 10% of the turnover of a historic market such as that of wine (500 million euros for beer against 5 billion for wine) and in particular craft beer, with Italy as the leader in Europe. in the micro-breweries sector.
The wording "craft beer" has been approved in Parliament, which protects production methods and fixes the annual quantities without adjusting the tax regime to micro breweries
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