2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
You have become uncompromisingly vegans, but do you remember with longing the carbonara di mamma dripping with fat from bacon, eggs and pecorino?
Or you are just vegetarians, but do you remember with undisguised nostalgia and a touch of pain the summer grills based on soft ribs, juicy sausages and tasty hamburgers?
Well, then you should know that in the philanthropic and altruistic world of food producers, there are those who have thought of you.
This someone is Beyond meat, which has already been talked about in these parts.
The American startup founded in 2009 which has among the most generous financiers Bill Gates and Biz Stone of Twitter, assuming that the nostalgic of the meatball had –who knows what mental rumination - nostalgia not only for the enveloping taste of cooked meat or Maillard's reaction, but also for its raw appearance, i.e. blood-red, they put on the market red-colored vegan burgers with beet juice.
For the modest price of 5.99 dollars, which is only double the price of a normal veal burger, you can have two "patties", still to be cooked.
And as soon as they go on sale, at a Whole Foods Market in Boulder, Colorado, these bloody delicacies stored in the refrigerated counter (and not in the freezer, like regular veggie burgers) right next to the real meat, they literally went like hot cakes, so much so that after an hour they were all sold out. AND
Those who have tried the vegan burger that bleeds, cooked for six minutes, claim that, in a "blind" tasting test it would be difficult to distinguish it from the real one: the flavor is very close to that of meat, the inside remains even more rosy, just like in real burgers, those cooked well.
This wonder of vegetarian flat meatball, which does not contain soy and is therefore suitable for the intolerant, has a 20% pea protein inside, and has cost seven years of studies.
In short, everyone is crazy about the hamburger dripping with red beet juice.
Because yes, we have (become) vegan, but …
And you, did you really miss a veggie burger dripping with a blood-red liquid?