2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
Eataly: where were we. For those who observe from the outside without practicing the cult, the creature of Oscar Farinetti, founded in 2007 with the first store in Turin and with 22 branches from Monticello d'Alba to Yokoama, Japan, is "a more expensive version of the food that Italians have always bought in supermarket counters" (cit. La Republic of cooks).
More expensive but more spendable, especially among demanding and cultured Italians, those who want the organic label on their products, at least.
But not so demanding as to encroach on the fanaticism of the 3.0 gastrofighetto.
Not him, he sucks Eataly.
He prefers the new courts of taste born from the urban recovery and stuffed with street food, where do the shopping between Dop, bio, chefs, designer pizzas, centrifuged carrots, tortellini and wine dispensers it always costs as from Eataly but you want to put the authenticity and the lack of homologation?
With this scenario in mind we have come across Oscar Farinetti, asking him to debunk, as we did with Massimo Bottura and Carlo Cracco, 7 commonplaces on his account.
7 myths searched in the comments of Dissapore, the kind of malice that people feel the desire to write on the web to stand out from the general opinion, to flay the famous, the people you want or don't want have become authorities in their field.
The most diplomatic and modest Oscar Farinetti seen so far answered (and in any case we lacked a little).
Myth No. 1. When the first store opened in Turin, Eataly mainly sold niche or very special products. Over time it has moved towards large-scale distribution products.
Short answer: There are the same products of the past.
Long answer: in the video (85% of Eataly's products are made by small producers).
Myth # 2. In Milan, much of what you find is also 20-30% less elsewhere.
Short answer: It's not true.
Long answer: in the video (melons and cell phones are featured).
Myth # 3. Eataly's typical customer is not so much the gourmet but the gastrofighetto. In practice, it is the one who, understanding little about food, is willing to spend more because that price difference represents it socially.
Short answer: Eataly's target is everyone.
Long answer: (in the video, pensioners enter or, as Farinetti calls them, pensioners).
Myth # 4. The attitude of a guru of Made in Italy, of a saint of Colonnata lard is just a facade to fill Farinetti's pockets.
Short answer: Sometimes I too behave like a jerk of taste, I apologize.
Long answer: In the video (there is Dissapore which points out the mistakes that Farinetti makes).
Myth # 5. He was limited to being an entrepreneur, but every time Farinetti talks, you get a hunk. He is now like Grillo for the 5 Star Movement: he does not know if more harmful or more useful.
Short answer: Maybe, in fact I scrapped myself.
Long answer: in the video (with Andrea Guerra, the new president of Eataly).
Myth # 6. The fact-checking of his conferences often holds surprises, such as when he said that Italy is the country with the most biodiversity and ethnicities in the world. It will also do so for the good of Italy but passes off as true and absolutely false data.
Short answer: if sometimes I have given wrong numbers I apologize.
Long answer: (in the video, Italy's biodiversity is involved).
Myth # 7. Farinetti is an extraordinary communication man who manages to get everything for free. In Turin, Mayor Chiamparino gave him the Campari headquarters, free and for sixty years; in Verona he enters a splendid structure, with the restructuring at the expense of the city's savings bank. He just has to place his four shelves. A great…
Short answer: The deal was done by the Municipality of Turin.
Long answer: (in the video, there are 11 million euros of investments).
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