2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
Let's put it this way: it was just a bad dream. We put our hand in grandma's cupboard and … nothing Rossana. At that point we woke up, and luckily the most famous Italian sweets, once a gift of love for ladies and young ladies with red cards to evoke forbidden atmospheres, were in their place.
Indeed, it went better than expected: since at the beginning of March Nestlé, owner of the brand since 1988, had announced 60 million investments in three years on the Bacio Perugina and made it clear that it would no longer spend a euro on candy because the business does not hold up, the Swiss multinational changes its mind.
Today comes the news that Rossana has sold to an Italian company together with the entire branch of the candy business, including Fondenti, Glacia, Fruttallegre, Lemoncella and Spicchi.
They will all go to the Fida di Asti, a company that you may not recognize by its name, but that quietly holds 3.5% in the family candy market with a turnover of 15 million euros in 2015 (its brands such as Sanagola and Charms).
The preparation also moves from the Umbrian factory of San Sisto to Castagnole delle Lanze (AT), a middle ground between Langhe and Monferrato that perhaps lovers of the world of wine know for Barbera d'Asti.
The 61,000 who had already expressed their disapproval to Nestlé on Facebook breathe a sigh of relief, Rossana, the redhead born in Umbria in 1926, in honor of Roxanne, the woman loved by Cyrano de Bergerac, continues to exist.
We will continue to crumple the paper (such as Michael Caine in Youth, by Paolo Sorrentino) during a nerve-wracking family lunch, appreciating as much as possible the yellowish color and excess sugar, in the name of the sacrosanct Made in Italy.