2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
They no longer know what to do to ruin our lives.
It was not enough to make us eat the morsel of Florentine with the sad thought of Professor Veronesi who looks at us sternly with the courgette in one hand and the Brussels sprout in the other.
It wasn't enough to make the piece of focaccia go sideways thinking about that damn fine white flour, mother of all woes; no, that wasn't enough.
Now two Miami Ad School students, Alessia Mordini and Rodrigo Domiguez, join forces (!) To give life to a project with the inviting name of "Calorie Brands".
A name heralding future doom for our palates and our meals.
The two brilliant students, instead of studying, decided to help the fate of the world by launching a project whereby the comfort products for our gray days, such as sweets, snacks and various junk, carry on the label, instead of the name, the number of calories per pack.
In large letters.
This is to help us, compulsive but above all ignorant consumers of food-sweeping, to tidy up unhealthy eating habits.
"We started thinking about the problems related to junk food, the common interest in healthy nutrition, physical well-being and appearance - explains Alessia Mordini - Often the products we find in the supermarket only partially specify the calories, in a small note on the back of the package. And many times it is complicated to calculate how much the complete contribution of an entire product is.
This is why we decided to make a small revolution in the design of labels: we think it could help consumers to face the issue of food in a more conscious way ".
And therefore, Nutella would no longer be Nutella but "4520", which could make it look more like cologne than a cream, a Magnum Double "260" and a Starbucks "420" Frappuccino.
How beautiful.
But aside from the elegance of such an imaginative name, in spite of the brainstorming of marketing experts, their brainstorming in search of the most appealing name for a product, are we sure that such a project is really useful for us unwitting consumers?
Really when we put a spoonful of soft cocoa and hazelnut cream into our mouth we are not aware of the load of oils, sugars and who knows what else we are swallowing and of the fact that it is not exactly a spoonful of healthy sesame seeds?
We really don't think that that spoonful there will cost us an hour to rush to the place, a dinner based on raw fennel as well as infinite feelings of guilt?
Of course we know. Unaware perhaps, idiots not necessarily.
And seeing the number of calories per package printed on the jar of velvety cocoa cream won't help us much: after all, we're not eating the whole package, what the heck, and we don't even think that anyone will think of it while it's there. wide mouth looking forward to the soft spoonful, to start making calculations and proportions such as "if there are x calories in a jar, and a teaspoon corresponds to the hundredth part of the content, then I'm swallowing x calories divided by a hundred".
And if the spoons, perhaps, were three instead of one, we should also start multiplying. But do me the favor!
On top of that, our brilliant students, the pride of their parents who spent so much money getting them to study in Miami to get these brilliant results, have forgotten one thing: and that is that foods aren't just calories. Even junk food.
In addition to calories, foods contain proteins, vitamins, fibers and other components, present, yes, even in creams and biscuits. So why stop with calories?
It would be comforting to know that, in addition to x calories, I'm getting a percentage of fiber or protein as well, just for the sake of completeness.
That is, to have a table with all the components of that food, which however - toh - is already there, on the back of the package, and it is the one that all of us are used to looking at when we open our food packages, or at least most of them. our.
In short, if the aim of the students seems to be commendable, the means used are perplexing and, if implemented, risk having the same success as the words "smoking kills" on cigarette packets: all smokers see it while they enjoy in blessed grace their blonde Marlboro.