The pizzeria is closed. Brandi sues Google for € 1 million
The pizzeria is closed. Brandi sues Google for € 1 million

Legend has it that it is the pizzeria where Raffaele Esposito, the ideal ancestor of all Neapolitan pizza makers, invented the Margherita pizza in 1889 to pay homage to the sovereign of Italy, Queen Margherita of Savoy, on a visit to Naples.

Beyond the slightly worn clichés Brandi remains one of the best known and most popular pizzerias in the Campania capital.

Precisely this indisputable notoriety has convinced the property a take legal action against Google asking for a decidedly substantial compensation: one million euros.

What serious fault would the Mountain View giant be guilty of?

For about ten days the search engine results would have presented the pizzeria as "permanently closed".

The owner of Brandi noticed this because between the end of April and the beginning of May, dozens of customers asked for an explanation about the sudden closure.

An error that convinced the owner of the pizzeria to contact a consumer association, whose lawyer pointed out that in addition to the damage received, it will be necessary to explain to customers that the news is false, and the competitors have exploited it artfully.

Angelo Pisani, founder of Noi Consumatori, pioneer of the fight against Equitalia and former lawyer of Diego Armando Maradona, has announced a tough legal battle under the banner of "full compensation for damage to the image caused to the Brandi brand".

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