2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
"Listen, you could write a post on this thing here …" And I get an image. I open it.
Two eggs! Sode. Hard boiled and shelled.
I swear I didn't want to believe it at first.
Two poor eggs, naked, bare, unattractive in their soft and whitish pallor, looked at me stricken from the black polystyrene tomb in which the tapines had been sealed, almost ashamed, under the inscription "2 boiled eggs" and the other "Ready-made".
Two somewhat paradoxical indications, the first redundant, the other as if to present the two boiled eggs not for what they actually are but for an elaborate, rich and inviting dish as only lasagna with meat sauce can be.
Instead it's just two eggs. With all due respect to the eggs.
A bad joke, then, against two poor, simple defenseless eggs?
Not at all: the image was accompanied by a regulatory press release bearing the textual words: "2 boiled eggs already shelled, the idea is simple, practical and fresh. The design of the product was born to satisfy those consumers who love comfort and who will be able to taste and use eggs in their dishes (…) ".
Note "The design of the product" and "The need for consumers who love comfort".
I specified that of the many needs I feel, that of having a tray in my hands with two cold and peeled hard-boiled eggs in it is not exactly one of the most pressing, after the first moment of amazement, and also the subsequent one of subdued hilarity, there I thought about it.
Granted that the product would have been conceived and even baked the hen ready-made, and therefore she would deserve the credit as well as a conspicuous part of the profits deriving from the ingenious idea, in the end it was only dismantled something already done by nature, and also good, and has been remade in another way.
And why on earth such a loop?
But simple, the statement itself tells us: for us. Simply. Clearly. And, dare I say, shamelessly.
For the two poor eggs, in fact, we did not even bother with some dignified motivation, as was the case for the oranges marketed by a well-known American chain of organic supermarkets.
"Whole foods" had recently carried out the same operation with poor oranges, first deprived of their natural protection, which many call peel, then canned and boxed in very sad disposable packages.
At the time Whole Foods had tried to save face by throwing it on ethics and social issues, explaining that this bizarre operation could be useful for those who, either by age or by disabling disease, were unable to peel the soft fruits.
But so much had been the uproar aroused by this bizarre operation of Penelopian memory that, ethical or not, the chain had sadly withdrawn the naked oranges from the shelves of the super, and died there.
Instead, now, we are given the opportunity to improve the quality of life, to continue quietly to work and type without even taking our hands off the keyboard to boil or peel an egg: isn't this progress?