2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
We are all judges of MasterChef, all food critics. Once we drank beer, today we taste it. We discover shepherds at the top of the Alps who take the cows for a walk, massaging them with Ciaculli late mandarin peel.
Let's resign ourselves, the world is gourmet. Even McDonald's, an icon of outcast fast food, the one to which the mayor of Florence denies the opening of a store in Piazza Duomo, even McDonald's as we said, is gourmettizando.
To announce the turning point, between one threat and another to bring the Florentine junta to court, was the CEO Roberto Masi: "we will go from fast food to casual restaurant from the standardized Big Mac to the customized sandwich".
The American multinational of coarse and fast food aims to transform itself, we have noticed this for a while, but now also in Italy promises the end of the old fast food with uncomfortable Formica furnishings.
They do not aim for the Michelin star, it goes without saying, much more to recover the market shares that, especially in the Anglo-Saxon world, have been stolen from fast casual chains such as Chipotle, Shake Shack and Panera, among others.
At the end of 2016 the first will arrive 40 restaurants with table service and the custom sandwich, everyone will put what they want. The possibility of composing the courses of your meal at will is not limited to the sandwich, an always active bakery will use ancient flours and grains, then there will be more vegetables, more vegetarian dishes and more fruit.
The opportunity to import digital orders on the McDonald's Next model is evaluated, certainly by taking a seat at the tables you will be able to recharge your smartphone.
It is possible to get an idea of the new McDonald's restaurants by looking at the images of the store just opened by the American giant in Singapore.
Open and futuristic spaces, digital orders, hotspot points for wifi, interactive displays and glasses to experience augmented reality, a wide vegetarian choice and fully customizable dishes.
Doesn't all this seem like a negation of the McDonald's model as we know it?