2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
Supermarkets of the future? There is no need to go to Seattle, to Amazon Go, to take advantage of comfortable and innovative services, in line with the needs of modern consumers.
Simply go to Milan, to the Coop “Bicocca Village” store, to get a taste of all the comforts and services that the supermarkets of the future will offer their increasingly demanding customers.
Inside the Bicocca Village it will be possible to experience shopping in an "augmented reality" system, being able to access various information on the products on sale in real time, as was already the case in the Future Food District within Expo 2015.
Here, in an area of about 1000 square meters open from 10 to 20 in the evening and with the possibility of choosing from as many as 6000 products, you can instantly have all the information on our shopping.
Do you want to know how much saturated fat does butter contain? A scan of the barcode in the appropriate columns will suffice, and all the information relating to our dough will appear on the display.
Or do you want to know how to properly dispose of the packaging of a product?
This information will also appear on the display, as well as any allergens present in a particular product, certainly one of the most useful information that the service can offer.
The technology that allows access to this data was created by Accenture, and is about to be a major novelty in the sales techniques of large-scale distribution.
Meanwhile, the Carrefour in Viale Regina Giovanna, located right where the first branch of the Esselunga chain was born, also offers its customers innovative services.
Not only an offer consisting of 9000 items in 700 square meters, or non-stop opening seven days a week, 24 hours a day, but also the possibility of accessing additional services such as calling a plumber, a locksmith or even printing degree thesis, perhaps enjoying a coffee in the special "corner", accompanied by hot croissants.
Because the future is better if it has the shape of a freshly baked croissant.