“ Capitalize on ’ brand awareness ” at the time of the misfits [advertisers and the Internet]
“ Capitalize on ’ brand awareness ” at the time of the misfits [advertisers and the Internet]

Video: “ Capitalize on ’ brand awareness ” at the time of the misfits [advertisers and the Internet]

Video: “ Capitalize on ’ brand awareness ” at the time of the misfits [advertisers and the Internet]
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The spot of Armando Testa who won the Cannes Advertising Festival in the Mixed Media category
The spot of Armando Testa who won the Cannes Advertising Festival in the Mixed Media category

There was a time when the greats of traditional communication seemed to understand nothing of the Internet. It was enough to slip more than three actions into a "mixed media" project and put the trend of TG Cultura e Società in it (the community the day before yesterday, the blog yesterday, today Facebook, tomorrow who knows), and they would squirt like old voyeurs on a nudist beach. People who managed to have their own refinement in old-style advertising, faced with the possibility of using new media became the standard bearer of digital shredding. To be conspirators there was to suspect an ill-concealed contempt for the means of communication of sexual maniacs and misfits.

Today my grandmother has a connection too, but that time seems not to have passed. At least for the jury of the Cannes Advertising Festival, the Oscars of advertising, which awards yet another piece by Armando Testa for Baci Perugina.

The ingredients: a misfit (certainly a sex maniac), his webcam, fans on Facebook, the SMS of the raga of the wall of Piazza Duomo, and the blondie framed by 50 thousand maladjusted toads who make her lose her bet and force her to kiss the similar to them. All to reiterate once and for all that only misfits would give Baci Perugina on Valentine's Day. Or at least so it seems to understand.

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