Buonappetito: childbirth in the Conad ward
Buonappetito: childbirth in the Conad ward

Video: Buonappetito: childbirth in the Conad ward

Video: Buonappetito: childbirth in the Conad ward
Video: Dining with That DC Dude at Halfsmoke on 651 Florida Ave, NW 2024, March
Anonim

A few days ago, on the home television passes the advertising of Conad supermarkets and my seven-year-old son comments: "They are good, they don't just take care of things, but also of people."

If it is true, as Berlusconi said, that viewers should be considered as children, here is the proven proof: the Conad campaign works. Goal achieved. Well done.

And in fact in recent times they are giving us a lot.

On television they are not satisfied with showing the employee who gets up at five in the morning to go and fix a courgette at the Fruit and Vegetable Department, but also a woman in labor who from the Bresaola Department runs to the locker room to dish and then celebrate at the cash desks (I find out now that the directed by the most cynical Italian director: Pupi Avati).

In print, they have fun like crazy. They publish full pages in which Greek philosophy and John Donne, soul and wisdom, are brought up. They seem written by Federico Moccia after reading Roberto Calasso.

I have nothing against Conad, which to the naked eye seems to me a chain like any other, like Esselunga, or Coop, or Carrefour or whatever.

If I need spaghetti, I go to this or that. If it does different things than others for "the people" - better prices or services for customers, better conditions for employees, better initiatives for the neighborhoods where it has stores … - I don't know.

But if my wife is expecting a child, however, I would prefer to be near a hospital.

It is true that after giving birth, many women want cured meats that they could not eat during pregnancy, but I am an old-fashioned one: I still think that for a birth it is better to have a surgeon nearby than a slicer.

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