Il Buonappetito: The Fork together with the guide to make you book the best restaurants
Il Buonappetito: The Fork together with the guide to make you book the best restaurants

Video: Il Buonappetito: The Fork together with the guide to make you book the best restaurants

Video: Il Buonappetito: The Fork together with the guide to make you book the best restaurants
Video: A Day At One of NYC's Most Exclusive Italian Restaurants | On The Line | Bon Appétit 2024, March
Anonim

I don't know in the eyes of others, to me this morning the presentation of The Fork's new “Insider” service seemed like a peace agreement, you know like a kiss between Honecker and Brezenev or a handshake between Rabin and Arafat.

I would call it "The pact of the lawyers" since the launch of the update of the app to book restaurants took place, in fact, at the Palazzo dei Giureconsulti, a stone's throw from the Milan Cathedral.

"The pact of the Jurisconsults" was facilitated by an application that allows you to book restaurants with your mobile phone, which had a revolutionary idea: to make (almost *) everyone agree.

To define his own “Insider” section, that is the selected places in Milan, Rome, Turin and Florence, he put together the opinions of three important guides, the public and four good journalists or food bloggers.

In practice: the selection is the result of the evaluations of Espresso, Identità Golose, Gambero Rosso, users (the restaurant must have at least 50 votes and an average of 9), and is told by Marina Bellati in Milan, by Luca Sessa in Rome, by Bruno Boveri in Turin and by Carmela Adinolfi in Florence.

Around the table, therefore, there were many of the rivals of all time - Enzo Vizzari, Paolo Marchi, Massimiliano Tonelli - in turn often bucking the vox populi trend.

Sounds like a good sign to me.

Critics and audiences together to allow an app to be reliable. And which invites customers to be reliable in turn: booking via the web means, for example, canceling the hateful no-show and also, in large part, the fake reviews (such as those who give a touch “because we have not found a place !! ! 1 !!!!! 1! )

The example seems so virtuous to me that I hope The Fork, which is owned by TripAdvisor, teaches something to the wild review site that owns it. The time has come for - as the one said - love wins over envy and hatred.

* In Italy - says the Regional Manager of The Fork Almir Ambeskovic - “we did not consider Michelin because its restaurants are also on the three guides involved”.

Recommended: