Video: Jollibee in Milan: how will Italians react to spaghetti with banana ketchup?
2024 Author: Cody Thornton | [email protected]. Last modified: 2023-12-16 12:26
Wait. Wait before shouting scandal, tearing your clothes off and taking to the streets to demonstrate complete with banners and placards.
Yes, it's true, the Filipino fast food chain Jollibee, very well known and widespread in Asian countries, has made it big, but perhaps only according to our very partial and patriotic point of view.
That is, he called a potentially lethal concoction with the sacred name of "spaghetti" and composed as follows:
- sweet red sauce made with -hear-hear- banana ketchup (?!?), liver and red sausages (can you imagine worse?);
- gourmet touch given to the aforementioned sauce with condensed milk;
- cylindrical pasta not better identified and moreover overcooked.
But the icing on the cake is given by the fact that the chain will trim its very personal interpretation of spaghetti none other than here in Italy, in Milan, the number one European opening for the Filipino chain, even before London.
An insult for us Italians, that on red spaghetti we put only fresh tomatoes, past or at least the preserves of the grandmother.
Yet, if we put aside nationalisms and bell towers, perhaps the arrival of the eastern chain which proposes its workhorse without fear of jeopardizing the relationship with the Italians, is not as abstruse as it seems.
The food critic, Clinton Palanca, explained to Quartzy that the spaghetti of the Filipino chain are more inspired by China - considered by many to be the homeland of spaghetti - than by Italy, and remembers that Jollibee's best-selling pasta dish is the typical egg noodles prepared by Fujianese grandmothers, coastal region south of China: "Think of the bacon noodles with tofu and mapo sauce that can be eaten as a quick lunch or snack".
And he adds that the sweet sauce served with Jollibee's “spaghetti” was designed with the taste of Southeast Asian residents in mind, who love sweet or sweet and sour foods in Southeast Asia.
But the Filipino chain has gone beyond Southeast Asia, also thinking about the food preferences of Americans, with products like banana ketkchup and soft cheese.
Okay, so, it's fine for the Orientals, it's fine for the Americans, but the Italians? Could Italians suffer permanent damage when faced with soft, sweet and seasoned spaghetti with banana ketchup?
“I think the Italians will be horrified: our spaghetti are soft, and to be eaten with a spoon and fork rather than being rolled al dente on a fork. You certainly couldn't sell them to Italians as spaghetti, but as an oriental snack that has the same ingredients as spaghetti”.
Allowed and not allowed spaghetti, with the sauce based on banana ketchup, liver and red sausages as we put it?
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