2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
Why are Lavazza and Campari happy together? Well, it is Italy that buys, yes of course, disproportionate to foreigners who buy Made in Italy, but better than nothing.
To stay with the latest acquisitions, Lavazza secured French Carte Noire coffee while Campari toasted Grand Marnier, the historic brand of orange-flavored cognac, French too.
A week ago we discovered that Campari is together with Lavazza also in the flagship store opened by the Turin coffee group in Piazza S. Fedele in Milan, with 4 new cocktails entered in the stable on the menu at 10 euros each, and an original way to enjoy an aperitif, perhaps in the new outdoor area right next to the Galleria, Piazza Duomo and the La Scala theater.
The large 200 square meter space, illuminated by a beautiful central chandelier with 640 hanging amber grains, is divided into four zones.
Cafeteria and slow coffee are dedicated to tastings and extraction systems, from the classic mocha to filter coffee, with the various methods that Italy has imported from the Nordic countries, syphon, Chemex, cold-brew, aeropress and others.
While in the fresh roasted and coffee design areas, the coffee is roasted and blended on the spot, in front of the customer, and can also be experimented in alternative forms, whether they are caviar or popcorn, developed by chefs of the caliber of Ferran Adrià.
And if with Lavazza the great Catalan, already brilliant chef of El Bulli, has just inaugurated Sharing, the original restaurant located in the new headquarters of the Turin company, in Milan the collaboration with Campari, the brand of the historic red aperitif famous in the world, yes based on a precise idea: to revisit traditional recipes with the imprint of caffeine.
Here then is that Negroni, made with Campari, gin Bankes, Cinzano 1757 white vermouth and chinato barolo, is infused on freshly roasted coffee, taking inspiration and all the scenography of the case from the world of specialty coffees.
Then there is the Nuvola Spritz, deliberately inspired by the new headquarters that houses Lavazza, designed by architect Cino Zucchi.
A blend of Aperol, prosecco and soda, topped by a Grand Marnier foam, citrus fruit, spices and fresh roasted coffee, vaporized like a perfume.
Less flashy but very aromatic, either because of the sobriety of the Martini glass, the cocktails dedicated to the meeting between Milan and Turin: Mi-To, the twist with vermouth and Campari, and Campari Duetto, shaken with hazelnut and juniper.
As if to say: all the possible aromas of coffee, declined in 4 new Campari cocktails, to be combined with surprising and good dishes: from the gourmet Club sandwich to the San Fedele coffee risotto, from the Catalan shrimp to the tiramisu sponge.