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Video: Best-selling wines in Italy: the ranking
2024 Author: Cody Thornton | [email protected]. Last modified: 2023-12-16 12:26
The research institute Iri has revealed which are the best-selling wines in Italy, with reference to the large-scale distribution channel. According to the data revealed as a preview for Vinitaly 2019 in Verona, in first place we find, as always, Lambrusco and Chianti, followed by Montepulciano d’Abruzzo, Muller Thurgau, Gutturnio and Primitivo.
Also very interesting ranking of emerging wines, those with the highest growth rate: the Lugana depopulated winning the first place. Passerina and Ribolla also grow considerably, while Grignolino, Cerasuolo, Refosco and Aglianico are among the top 15. Sparkling wines (including organic ones) are also growing.
The ranking of the best-selling wines in Italy
According to the data revealed by Iri regarding the best-selling wines in Italian supermarkets, the Lambrusco it is confirmed as the most popular wine in Italy, first in terms of volumes, closely followed by Chianti, which however holds the first place for sales in value.
Montepulciano d’Abruzzo is in third position. Coming off the podium, we find an evergreen: in fourth position is the Chardonnay, closely followed by the Barbera del Piemonte and Bonarda. Here is the whole Ranking of the best-selling wines in Italy, sorted by the volume of liters sold (in brackets we put the percentage change compared to the previous year):
- Lambrusco (Emilia Romagna and Lombardy): 13,044,121 liters (-0, 6%)
- Chianti (Tuscany): 12,802,261 liters (-2.3%)
- Montepulciano d’Abruzzo (Abruzzo): 8,526,443 liters (+ 1%)
- Chardonnay (International): 7,776,792 liters (-1.1%)
- Barbera (Piedmont and Lombardy): 7,520,788 liters (-3, 5%)
- Bonarda (Piedmont and Lombardy): 7,049,584 liters (-4, 4%)
- Vermentino (Sardinia, Tuscany and Liguria): 6,553,268 liters (-9, 4%)
- Sangiovese (Tuscany, Emilia Romagna and Puglia): 5,946,782 liters (-9, 1%)
- Nero d'Avola (Sicily): 5,809,258 liters (-17.8%)
- Prosecco (Veneto and Friuli-Venezia Giulia): 4,311,510 liters (-11, 5%)
- Muller Thurgau (Trentino Alto-Adige): 4,289,682 liters (+3.9%)
- Merlot (Triveneto): 3,947,080 liters (-4, 7%)
- Trebbiano (Emilia Romagna and Abruzzo): 3,803,198 liters (-12, 3%)
- Gutturnio (Emilia Romagna): 3,476,513 liters (+1, 2%)
- Primitivo (Puglia): 3,397,382 liters (+ 17%)
The table shows that i wines on the rise in large-scale distribution are the Montepulciano d’Abruzzo, the Muller Turgau, the Gutturnio and the Primitivo. As for the emerging wines, on the other hand, the Lugana depopulated, placing itself firmly in first position, followed by Primitivo and Passerina delle Marche.
So here is the ranking of emerging wines, based on the increase in sales in volume of liters sold, followed, in parentheses, by the change in value.
- Lugana (Veneto and Lombardy): 22.1% (24.2%)
- Primitivo (Puglia): 17% (20.6%)
- Passerina (Marche): 15% (14%)
- Ribolla (Friuli-Venezia Giulia): 13.9% (14.8%)
- Negroamaro (Puglia): 8.5% (14.7%)
- Riesling (Veneto and Lombardy): 8.2% (9.3%)
- Grignolino (Piedmont): 7.8% (6.6%)
- Valpolicella R. (Veneto): 6% (9.3%)
- Valpolicella (Veneto): 5.3% (9.2%)
- Cerasuolo (Abruzzo, Lazio and Sicily): 5.3% (9.5%)
- Refosco (Friuli-Venezia Giulia): 5.2% (6.1%)
- Pecorino (Marche and Abruzzo): 3.9% (6%)
- Muller Thuragu (Trentino Alto-Adige and Friuli-Venezia Giulia): 3.9% (3.8%)
- Aglianico (Basilicata, Campania and Puglia): 2, 2% (3, 7%)
- Falanghina (Campania): 2% (2.1%)
How is the wine sales sector in Italy doing?
For what concern Italian wine market in large-scale distribution, it must be said that there was a decline in 2018 (although a recovery is expected in 2019, but we'll see). Volumes drop, average price per liter increases.
In large-scale distribution, in 2018, more than 619 million liters of Italian wine were sold, for a value of 1 billion and 902 million euros. Sales of sparkling wines are on the rise, with a volume growth of 2.1%, while Doc and Docg wines drop by 0.7%.
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