But as Simone Rugiati, the future of cooking is YouTube
But as Simone Rugiati, the future of cooking is YouTube

Video: But as Simone Rugiati, the future of cooking is YouTube

Video: But as Simone Rugiati, the future of cooking is YouTube
Video: Meat Academy with Chef Simone Rugiati – Irish meat show cooking in METRO Academy 2024, March
Anonim

Yesterday the Corriere wrote that turning on the TV risks indigestion. It doesn't matter the time or the day or even the channel, the summer of the kitchen is a triumph of cooks who crackle, steaming stoves and irascible chefs. What Il Corriere does not write, or perhaps does not know, is that in the meantime YouTube has become the natural repository of the most original and fun cooking shows, capable of opposing millions of clicks to the great TV ratings.

The point is that the success of cooking on TV makes us proud on the one hand but depresses on the other. Often the flattering listening coincides with banalities (Parodi, Clerici) ricicciamenti (the next Masterchef Italia with Carlo Cracco and Bruno Barbieri, reissue of an American format) replies (Oliver, Bourdain) unworthiness to look at pulling shoes against the monitor (Mattia Poggi).

Instead YouTube.

Image
Image

Get the Vegan Black Metal Chef with the kit of knives, makeup, metal music and satanic symbols.

Regular readers remember him, a few weeks ago the first episode of his web-series also boomed on Dissapore - remember the sinister Pad Thai? Now the Washington Post (THE WASHINGTON POST!), After calling it "the future of cooking", points out: it has been seen more than a million times, and its author, Brian Manowitz, 30, of Tampa in Flolrida, could to land on the Food Network, the first TV channel on the planet dedicated to cooking by number of listeners.

But the Vegan Black Metal Chef is just the latest example of what happens online.

Regular Ordinary Swedish Meal Time.

To forget this show that can be titled as a culinary and Viking version of Fight Club would be an ignoble amnesia. Look for yourself and let me tell you.

Epic Meal Time.

Every Thursday, a new video is viewed at least 4 million times. The series tells the epic but above all animalistic deeds of certain Canadian boys who practice extreme cuisine. Politically very incorrect trash food (bacon and hamburger above all), cooked and devoured in a crescendo of calories and cholesterol. Art Attack type of junk food.

With us, things are slower, but something is moving. A few weeks ago, Dissapore showed the pilot episode of Guess who's coming to dinner Show: "dinners, the art of getting by and a mixture of restlessness, hope and fatalism that the voters of San Precario know well". Not everyone liked it, little encouraging adjectives were read in the comments (“irritating, boring, radical chic”) but it's still a start.

Since every claim to carve the truth on stone is ridiculous, it is from you that I expect support or dissent. Everything is worth it the type that you can also say "I like Cuochi e Fiamme with Simone Rugiati on La7" without risking a red card. Or you can tell your own perceived truth, namely: I know the web series that will change the future of cooking.

Recommended: