How are the 3 Kinder Ferrero ice creams arriving in Italy
How are the 3 Kinder Ferrero ice creams arriving in Italy

Video: How are the 3 Kinder Ferrero ice creams arriving in Italy

Video: How are the 3 Kinder Ferrero ice creams arriving in Italy
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Anonim

If in France, Austria, Germany and Switzerland i Kinder ice creams have been on sale since spring 2018, the landing on the shelves of Italian supermarkets is imminent: Kinder ice creams will arrive at the end of February.

There is a lot of curiosity about new products for at least two reasons: Ferrero, owner of the Kinder brand, has been experimenting with them for years, and the sales achieved in other European markets have been huge.

Backed by a massive advertising campaign, these three new ones will tempt the Italians Kinder Ferrero ice creams:

  • Kinder Ice Cream Stick, partially covered with chocolate milk stick;
  • Kinder Ice Cream Sandwich, a five-grain biscuit containing milk ice cream;
  • Kinder Bueno Ice Cream, hazelnut cone with milk chocolate heart, covered with chocolate flakes and chopped hazelnuts.
kinder ferrero ice creams 2019
kinder ferrero ice creams 2019

Both the Kinder stick and biscuit and cone ice creams are the result of an unprecedented collaboration between the Alba-based company, which uses the brand, and Unilever, the Swiss-Dutch multinational that already owns brands such as Algida and Grom, directly involved in both production, planned in Caivano, in the province of Naples, in the Algida factory, and in the distribution of the new product line.

The Kinder brand includes 22 products that Ferrero markets in 125 different countries. Invented in 1968, it was an idea of Michele Ferrero, the patriarch of the Nutella multinational, who passed away 4 years ago.

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