Riccione, the butcher advertises itself by comparing buttocks: the billboard removed
Riccione, the butcher advertises itself by comparing buttocks: the billboard removed

Video: Riccione, the butcher advertises itself by comparing buttocks: the billboard removed

Video: Riccione, the butcher advertises itself by comparing buttocks: the billboard removed
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TO Riccione has sparked quite a few controversies there butcher that advertises itself by comparing women's buttocks: it goes without saying that the owner of the business had to remove the billboard, then apologizing to the customers.

The butcher in question is the Ugolini Macelleria Gastronomy of Misano. The business had posted an advertising billboard at the Riccione toll booth: on the billboard, under the slogan "Meat is not all the same", two female buttocks stood out: the first toned and fit and the second a little less. It goes without saying that protests literally exploded on social networks, with even the CGIL talking about sexist advertising.

For this reason, the owners of the butcher shop on their Facebook page wrote a post announcing that they had removed the poster and where they apologized with whom he felt offended.

There equal opportunities commission of Misano Adriatico he then confirmed and made it known that he had learned from the owners themselves that the controversial billboards had been removed from circulation. According to the commission it is important that those who conceived them understood that this advertisement is offensive to women and sets a bad example for boys as well. The commission spoke of these stereotypes, arguing that, even if someone made an easy irony calling them "funny", in reality they are examples of bad taste certainly not harmless: for this reason it is right to censor them.

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