Shopping, canned meat: there is a boom in sales due to the Coronavirus

2023 Author: Cody Thornton | [email protected]. Last modified: 2023-11-26 19:13

The Coronavirus changed the habits of expense of Italians: there is a boom in sales for canned meat. According to Nielsen data, canned meat recorded an average + 55% in sales compared to the same period last year.

The canned meat ends up being included among the comfort food. But why did Italians choose canned meat? The answer comes from Sustainable Meat, a non-profit association that supports the sustainable production and conscious consumption of meats and cured meats, and from Susanna Bramante, nutrition expert.

Beyond the nutritional value of canned meat (it is configured as a complete food as it is rich in protein, low in fat, low in calories and contains B vitamins and minerals), in this period the meat in jelly goes for the greater for the reason that can be stored for a long time.

The Coronavirus effect on spending has translated into a frenzy for stocks, which means buying non-perishable foods in the short term, but which can be stored for a long time.

Canned meat goes well with this trend: it should not be kept in the fridge and can last up to 3-4 years. This is because the processes of pressure sterilization for 3 minutes at 121.1 degrees centigrade ensure a long-term safe product, while maintaining the organoleptic characteristics of the product. Canned meat, then, also lends itself to making different dishes combined above all with vegetables, sauces or polenta.