2023 Author: Cody Thornton | [email protected]. Last modified: 2023-05-24 11:20
Going back to talking about supermarkets, hypermarkets and superstores, Bennet acquired seven Auchan hypermarkets sold by Margherita Distribuzione SpA. These hypermarkets are all located in Lombardy and Bennet confirmed that all employees will keep their jobs. More precisely, these are the Auchan hypermarkets that will become Bennet:
- Viale Monza in Milan (this is a superstore actually)
- Cesano Boscone, Milan
- Nerviano, Milan
- Concesio, Brescia
- Mazzano, Brescia
- Codogno, Lodi
- Antegnate, Bergamo
Through this acquisition, the number of Bennet hypermarkets and superstores rises to 71. Adriano De Zordi, managing director of Bennet, explained that this acquisition is part of the Bennet's growth strategy: the aim is to reach 2 billion euros in turnover. Thanks to the acquisition, the format reaches the heart of Lombardy.
He then underlined that the company wanted to protect and safeguard employment levels. More specifically, each store will undergo a restyling process. Particular attention will be given to fresh, while the continuity of the basic absorption will be guaranteed. Indeed, it will be expanded following the seasons. As for prices, special attention will be given to the quality / price ratio, without forgetting discounts and promotions typical of this brand.
In each hypermarket, then, i eCommerce services. According to the project, the seven hypermarkets will be reconverted by the end of the year in order to be fully integrated into the Bennet sales network.