Wine: Chiaretto and Bardolino want an emoji against the ” marginalization of rosé ”
Wine: Chiaretto and Bardolino want an emoji against the ” marginalization of rosé ”

Video: Wine: Chiaretto and Bardolino want an emoji against the ” marginalization of rosé ”

Video: Wine: Chiaretto and Bardolino want an emoji against the ” marginalization of rosé ”
Video: Pink wine tra emoji e summer tasting 2024, March
Anonim

Nobody should be denied an emoji and it will certainly not be us, in these politically correct times, to make the rosatophobia. Against "the marginalization of rose"The Consortium for the protection of the wine Chiaretto and Bardolino, who proposed a collection of signatures.

And since even the poop has its "face", but above all, given that the rosé is less successful than it seems, in a world that navigates more and more through a communication made of images, the Consortium for the protection of Chiaretto and Bardolino thinks he has found a solution: he presented a Unicode Consortium, Californian body that oversees the rules of computer writing, the proposal of its emoticon dedicated to pink wine. "An opportunity - explains a note - that would allow you to quickly communicate the pleasure of drinking a glass of pink wine on social media, but at the moment made difficult by the absence of a rosé icon on smartphones and PCs".

The emoji created, which was called " Pink Wine ", was created by the Veronese studio Paffi for the Consortium. The image is simple and clear: two glasses of pink wine in the act of toasting, crowned by a heart, also pink. To support this emoji there is a signature collection that will start on June 21st during #oggirosa, the national day dedicated to Italian rosé wines. The petition will then continue both online, through a specific social campaign, and during the evenings of 100 Note in Rosa, a summer music festival.

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